Prominent technology developers such as Microsoft, Google, and Apple try to manage and control how we use the internet.

Personally, I think these companies are clever in their tactics.

Because of the advances major developers have made, the internet is easier to access and easier to learn. Apple is continually producing new software and new products that make internet access convenient. New technology such as the iPad allow lay people and business people to connect to the internet almost anywhere at any time. I wouldn't necessarily consider this "controlling" - more or less "aiding" the culture in gaining affective and profitable internet use.

The more these major technology developers compete, the more society's internet use will continue to rise. The internet is becoming an integral and vital part of our culture, and it is necessary for these companies to keep up with the revolution.